There was a time when I only knew about CEO.

It was the only EO I knew about.

SEO was something I knew when I entered the world of digital and content marketing.

SEO is one of the major building blocks.

Basically, SEO stands for Search Engine Optimisation.

To answer the question, “What is Search Engine Optimisation?”

Search Engine Optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.

It is a digital marketing strategy which focuses on your website’s presence in search results on various search engines like Google.

When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

You might be thinking how can we master SEO?

There was a time when I only knew about the CEO.

It was the only EO I knew about.

SEO was something I knew when I entered the world of digital and content marketing, where SEO is one of the major building blocks.

SEO stands for Search Engine Optimisation.

Now to answer the question, “What is Search Engine Optimisation”

Search Engine Optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.

It is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google.

When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

You might be thinking how can we master SEO?

Here’s how you can do it, as a beginner:

Crawl accessibility so engines can read your website
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to stand out in SERPs

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